Who are we?
We are a consulting company which is specialised in customer strategies, customer profitability, campaign management and data analysis in telecommunications. Due to our activities at several major Swiss telecommunication companies, we have a lot of practical experience and know the problems and methods of resolution in telecommunications. Our concepts proved in practice. We know what has to be done to be successful on long-term. Besides the business skills, we also have the technical know how to realise these concepts. We are flexible and we can offer you customised services depending on your problem to find a solution.
Do you know your customers?
Do you know your customer needs? If you have many customers, it is
difficult to identify everyone's needs. By means of customer
segmentation, you can pool customers with similar characteristics, and
thus similar needs. Now you can offer each customer an appropriate product,
invest your resources at the right place and increase the campaign
Which customers are likely to leave your company?
Do your most valuable customers leave your company, and you cannot
prevent it? Yes, you can! By means of a churn analysis (analysis about
customers who left your company in the past), you can find out the
characteristics of them. Afterwards you will be capable of identifying the
most endangered customers and to do the right actions to keep as many as
possible, because this is much cheaper than to acquire new ones.
Which customers have potential to buy additional products?
Are your campaigns not always as successful as you would like? Perhaps
you have contacted the wrong customers. By analysing the customer
behaviour before a product bought takes place, we can see their
characteristics, and thus identify the potential of each customer (scoring).
You can concentrate yourself on customers with a high potential, to save
costs and increase your campaign success.
Which customers are profitable?
Revenue as criteria for profitability is generally not precise enough.
There are better ways to measure profitability, by building models to
calculate the contribution margin. It is important that you can identify
the most valuable customers, to take the right actions to bind them.
How can new customers be acquired?
Would you like to have information about new potential customers, but
you have no data about prospects? We have an overview about the different
data brokers and know the quality of their data. Thereby we can acquire
data that are of special interest for you, to carry out target oriented
Which data and processes are needed to be successful?
Every larger enterprise produces a lot of data. These data are a
valuable instrument, if they can be collected and analysed systematically. We have many years of experience and know how to use these data to
evaluate theories or to create new knowledge, e.g. to predict customer
behaviour or to acquire new customers.